New Orleans native quarterback Danny Wimprine was named the 2003 New Orleans Bowl MVP. Wimprine threw for 254 yards, scored 2 TDs, and ran for the game's first touchdown as the University of Memphis won its first bowl game in 32 years. Referring to his history of wins in the Louisiana Superdome, including two state high school championships, Wimprine commented after the game, "This place is great for me. It's just another memory to add to the collection and this is probably the best one." The Tigers defeated the North Texas Mean Green, 27 - 17. The third annual game matched the Sun Belt champions versus a team from Conference USA.
NBC Sports announcer Randy Rosenbloom called the play-by-play action with former LSU legend Ronnie Rantz serving as game analyst.
The broadcast was produced by Radio Sports America founder and president David Smock. He hosted the pre-game show, conducted half-time interviews, and anchored the post-game coverage. Smock is a play-by-play announcer covering a variety of sports on several cable television systems throughout the Los Angeles area, including Cox Communications and Time Warner Cable.
Broadcast engineer Gary Baylor was responsible for the audio feed to Radio Sports America's affiliate stations along with his production assistant Lee Wilson.
The 2003 event was heard live across the United States on Radio Sports America, plus it was streamed on Sirius Satellite Radio and the world wide web. The contest aired live as well on the American Forces Network in 177 countries and 100+ U.S. Navy ships at sea.